How we integrated distinct departments and co-created a unified strategic vision, going far beyond a simple sum of teams.
Grupo Boticário
Consumer Goods & Cosmetics
Governance, Strategy & Leadership
COCREATE Advisory
Integration and strategic governance of two corporate departments
Strategic co-creation intervention led by IN.SIGHT to unify two corporate departments at Grupo Boticário, transforming structural tensions and departmental resistance into a shared purpose, unified governance model, and prioritized roadmap of transition initiatives with distributed accountability.
How IN.SIGHT transformed Grupo Boticário's challenge.
How collective intelligence and the IN.SIGHT methodology unlocked decision-making and sustainable execution:
The Challenge at Grupo Boticário
The board needed to integrate two distinct corporate departments into a single cohesive structure.
The challenge was to create a unified strategic vision, going far beyond a simple sum of teams to generate lasting business value.
The Solution & IN.SIGHT Facilitation
We brought together executive leadership and interface areas to map differing perspectives and align strategic expectations.
Using the IN.SIGHT methodology, we activated collective intelligence to unlock tough decisions and converge on a clear future vision.
Results & Sustainability
We delivered the shared purpose, strategic pillars, and prioritized initiative roadmap.
The solution is sustainable because root-cause resistance was addressed collaboratively, ensuring team ownership and distributed accountability.
What Was Agreed and Delivered
Purpose and identity of the newly integrated structure
Unified strategic pillars and operational principles
Prioritized transition roadmap with distributed accountability
Immersion and Cocreation in Action
Exclusive IN.SIGHT visual tools and facilitation
Corporate integration workshop at Grupo Boticário with IN.SIGHT strategic facilitation
Expectation alignment and overcoming corporate silos with structured co-creation
Collaborative visual mapping of critical roles and cross-functional interfaces
Participatory construction of unified strategic pillars and governance model
Working groups co-creating practical solutions for organizational transition challenges
Strategic facilitation activating collective intelligence and leadership engagement
Joint prioritization of strategic initiatives and shared governance definition
Establishment of collaborative working agreements and integrated workflows
Co-created tactical guidelines ensuring the sustainability of the new corporate structure
Final validation of the transition roadmap with collective team ownership
Strategic FAQs regarding the Grupo Boticário Case
How did IN.SIGHT lead the departmental integration at Grupo Boticário?
Using the proprietary IN.SIGHT methodology, we conducted in-depth stakeholder and leadership interviews to identify core friction points and critical interfaces. We then facilitated co-creation sessions that harnessed collective intelligence to align expectations, bridge departmental silos, and design a unified structure with clear strategic direction.
What were the key results achieved by Grupo Boticário?
The new structure established a shared purpose, a clear accountability matrix, and an action-oriented initiative roadmap. This eliminated friction, aligned executive expectations, and ensured sustainable execution without sacrificing team engagement.
